April 2011
13 posts
7 tags
Claiming ‘Leads’ in Social Media
Social media has given brands the ability to harness the power of large groups to spread the word about their products quickly. When a product is released, a discount is revealed, or an event introduced, a brand can now sit back and let their followers spread the word around in cyber space.
However, most brands are working on an integrated marketing level, where they are simultaneously launching...
6 tags
Twitter, Can it get to Athletes?
So today… As you all know twitter has opened the professional, college, and even high school athlete to his community and fans. While this is great for fans that love to give their number one players support through their seasons, there is also a downside to it.
We can all agree that there is no holding back for some online users in terms of their vulgar language on twitter, Facebook, and...
5 tags
Social Media Marketers dilemma in Content...
So today… I thought about how managing more than one social media account can be beneficial and not so good for others. While most brands like to show their unique side and personality, most of them do not have somebody that is specifically covering their social media marketing.
Outsourcing your social media marketing is the probably the most efficient way to handle the situation, however there...
6 tags
What is this junk on my newsfeed?
So today… I really wanted to discuss a topic that has been ever so daunting to actually write about since I hate bit***** about things, but I came across this article that kind of puts things in to perspective and leaves me to believe that there other people out there who feel exactly like me. There is this “Narcissistic” culture that is slowly growing on social networking sites that is quite...
6 tags
Stay Connected with something that Matters
Big Brothers Big Sisters Kansas City
So today… I started questioning priorities. Most people do have different priorities when it comes things that matter in their life, especially when we look at all the things that we like online. I am not the guy that will tell you what to follow or like with your social media accounts, you guys...
4 tags
7 tags
NCAA tries to regulate Social Media
So today… we run in to another encounter with the NCAA and their regulations. So the NCAA is saying that if you are a college student, you can not friend request a high school player and try to sway him to come play for your school through social media? Like really? There is absolutely no way they will be able to stop this.
First of all, High school athletes love getting more popular through...
7 tags
Social Media… Is it something you really want to...
So Today… I really took the time to study this year’s Social Media Marketing Industry Report by Michael A Stelzner. I found this report really interesting. It talks a lot about how social media marketers are increasingly using different outlets like Twitter, Facebook, etc. to grow their brand online. After surveying 3300 social media marketers and figuring out what questions they want answered...
6 tags
Small Risk, Big Reward
I was at a conference in Vegas at the beginning of this week that really changed my perspective on certain industries. While many companies attend conferences to learn more on how to manage their business better and develop strong relationships with their partners, some businesses go to get opened up to new ideas and marketing strategies. If you are the CEO of an organization, you have to ensure...
4 tags
15 Signs Your Social Media Strategy is in Trouble... →
7 tags
Authenticity, what does it mean today?
In social media today, companies, individuals, and celebrities are looking for options to help them succeed with this new form of communication. Turning to third party marketing firms is become more and more common. As companies transition their online presence to a third party, how do they control the message? As an individual grants access to another person to help with their tweets, how do they...
7 tags
Hashtag your way to the top
The business world is changing. Technology has allowed us to connect with so many different industries with a few clicks on the web. While many companies have used social media as a tool for opening up their marketing strategy, smaller businesses have had the most to gains. Small businesses these days have to constantly keep up with the big corporation competitors and the best way to do that is...
March 2011
7 posts
8 tags
What Happens in Vegas Changes Everything
M Resort
So I am going to Vegas with my business partner in April. Our social media marketing company Hurrdat has gotten the great opportunity to show what we have to offer to thousands of other companies in many different industries. One of our clients, FileBound is holding their annual Partner Conference in Vegas April 3 – 6, 2011. FileBound is a document management solution provider that...
7 tags
Classical Performing Artists using Social Media
So today I really want to spend some time talking about an industry that does not get covered that much. Classical performing artists play some of the most amazing music out there. Every now and then I like to listen to it when I am studying, it’s beautiful music to my ears and there is no obnoxious lyrics that make me lose my focus. While mainstream media and the music industry overshadow...
7 tags
Risky Business
So today i found a very interesting article that talks about a couple of advertisers jumping on the Charlie Sheen wagon and using it to promote some of their products. Ad.ly a company based out of L.A. works with a lot of different celebrities and brands to advertise via twitter. While some of their clients include Toyota and Microsoft, Ad.ly believes that the true marketability comes from...
7 tags
My Spiel on Social Media Networking
I was fortunate enough to read the book, “Trust Agents” by Chris Brogan and Julien Smith. Trust Agents claims “people tend to form networks naturally.” The rise of social networks has increased the question of, “What are we doing right now?” Our networks increase with the amount of people we make social connections with. There are certain ways to do this correctly, certain ways to keep...
8 tags
Athlete and the Brand
So Today… Another great article I found on Mashable.com. This really hits home to understanding the power of social media with athletes and how much those things have connected over the past year.
“More advertisers are looking at the number of followers and fans that are online and are now focusing more money on the web as a direct result, which many times can give the athletes the chance for...
5 tags
Bad year for Rookies?
So Today… The NFL decided to hold of the lockout for another 24 hours this morning. But the Lockout will most likely happen, there is no doubt to that. This could be a very bad year for rookies. “If everything happens like we all expect and the owners lock out the players, teams will be able to draft guys but not sign them. They also won’t be able to bring them into OTAs, minicamps, give...
February 2011
4 posts
6 tags
Size of Network can affects your Marketability
The combine is in effect. All of the nations top players are able to present their strengths and skills in front of scouts and coaches from every NFL team in the country. This is the time where the amateur athlete really begins to develop in to a professional and a businessman. The NFL is a cutthroat business that prizes athletes who can flourish on Sunday’s and give them the best ability to win...
4 tags
Talk about ‘Freedom of Tweet’
So Today… I found out that there are rules on when athletes are allowed to open up their social media accounts and actually proceed to use them. A little controlling, but rules are rules. According to the NFL, “A player is in violation of league rules if he uses a social media platform within 90 minutes of kickoff or the standard postgame media time.” Well if this is the case, then the player...
Game Changer
So Today… I woke up this morning to go train and definitely didn’t think I would end up being this busy. But here I am struggling to meet my deadlines for all my classes while balancing my athletic career and trying to get organized in the rest of my life. Between talking to my agent, developing another campaign for athletes and finishing all my assignments for the week I would say I...
Super Bowl ads push to social media →
The future is here, finally advertisers are realizing the power of Social Media and what it can do for brands.
January 2011
1 post
So Today starts Today
So Today I am joining the blog world for the first time for recreational use. Well… depending on how you want to look at it. I think I will really enjoy this, writing about things that people can read about. However, who reads my content will be the real question. First post ever, I hope I did things right.