Athlete and the Brand
So Today… Another great article I found on Mashable.com. This really hits home to understanding the power of social media with athletes and how much those things have connected over the past year.
“More advertisers are looking at the number of followers and fans that are online and are now focusing more money on the web as a direct result, which many times can give the athletes the chance for another revenue stream.”
Advertisers are utilizing all of these things to make sure that the connection the fans get with their athlete can serve as another outlet for them to open up their ads to. But let’s be honest with each other, we don’t really want to our athletes to promote products through their social networks. The one thing we do care about is where they go eat, where they go out, what their favorite place to visit is and other things amongst those categories. It’s almost like product placement advertising. We see the products in the movies, yet we don’t really take notice that they might have been put there strategically. Same thing with athletes. They could be saying, “I love to go out to eat at Noodles and Co. , they have the best pasta.” With 70,000 followers on twitter, this can become a great message for the restaurants to want out on Social Networking sites. As the Social Media strategy changes with how athletes and advertisers approach these things, look for some innovative and crazy ways that advertisers will promote their brands in the future using twitter and other social networking sites with prominent following.
“These numbers can be used by agents, lawyers, and business managers to leverage higher contract dollars for their clients. The fans are buying into a brand and if an athlete delivers consistently, then he or she should be rewarded for it.”
http://www.tweeting-athletes.com/
